Slate. CASE STUDY A Slate build · House of Roux · Two-week sprint
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Case study · 01 of 01

A Lagos-Avenue salon. A cinematic site. And a WhatsApp bot that takes deposits.

Client
House of Roux
Vertical
Salons + Spas
Shipped in
14 days
Investment
GHS 25,000
East Legon · Lagos Avenue · Est. 2020
Tue – Sat
9 AM — 7 PM
By appointment

House of Roux.

A salon for women who treat their hair, skin, and hands as one ritual.
Scroll to enter
Cut.· Colour.· Skin.· Hands.· Cared for.· Cut.· Colour.· Skin.· Hands.· Cared for.·
Chapter 01 · The Atelier

A room made for slowing down.

Lagos Avenue, East Legon Three chairs · One philosophy
06

Six years. Three chairs. One standard.

Founded by women who were tired of explaining what they wanted.

Now the room explains itself.
I.

Hair.

Cut · Colour · Coil care
II.

Skin.

Facials · Treatments · Glow
III.

Hands.

Manicure · Pedicure · Detail
We don't sell a service. We sell the room you sit in.
— The Founders
Slate Deliverable · 01

The site they show their mother.

houseofroux.com
R Book

House of Roux.

East Legon · Est. 2020
Identity

A wordmark, a monogram, a palette.

DM Serif Display in italic oxblood. The R becomes the brand. Nothing borrowed from Canva.

Mobile-first

Built for the phone in her hand.

Loads under one second on 3G. WhatsApp is one tap from any page.

Editorial

Photographed like a magazine.

Every image considered. Every typeface intentional. The site does the persuading before she arrives.

Yours

The domain is theirs.

No Squarespace lock-in. Code handed over. Hosting on Vercel, paid in cedis.

"Before, she'd send a DM at 11 PM and wait until morning. Now the bot books her, holds her chair, takes her deposit."

— The bot answers in 4 seconds
Slate Deliverable · 02

The bot that books, holds, and bills.

01

She slides into the DMs.

The bot replies in 4 seconds. Greets her by name if she's been before.

02

It offers her two slots.

Pulled from the live calendar. No double-booking. No "let me check and get back."

03

It takes the deposit.

Paystack link. MoMo, card, or bank. Money lands before the bot says yes.

04

It reminds her at 24 hours.

And again at 2 hours. No-shows dropped from one in four to one in eleven.

Detail · The Standard

Every coil. Every cuticle.
Every minute.

After 60 Days · The numbers

What changed when the room learned to speak.

Reply time
4sec
Down from a 6-hour median. The bot answers in the time it takes to put the phone down.
No-show rate
9%
Down from 24%. Deposits did the work. The chair is held only when money is held.
Monthly bookings
+62%
More chairs filled. Same three stylists. Same Lagos Avenue room.
Avg. ticket
+18%
The site sells the upsell. She arrives knowing she wants the colour, not just the cut.
Owner WhatsApp
0hrs
Adwoa hasn't answered a booking DM in six weeks. She runs the floor instead.
Sprint length
14days
Brief on a Monday. Live two Mondays later. Cedis paid in halves.
The Room

A walk-through, frame by frame.

Drag · Swipe →
001 · The Chair
002 · The Atelier
003 · The Craft
004 · The Coil
005 · The Tools
006 · The Touch
007 · The Hands
008 · The Quiet
009 · The Light
"
The site looks like the salon. The bot sounds like me. I haven't answered a booking DM in six weeks and I'm fully booked through October.
Adwoa — Founder, House of Roux East Legon, Accra
Visit

Lagos Avenue,
East Legon, Accra.

By appointment only.
Hours

Tue – Sat
9 AM — 7 PM

Closed Sunday and Monday.
Reach

+233 50 000 0000
hello@houseofroux.com

WhatsApp answers fastest.
Want a build like this?

Two weeks. One invoice. Cinematic site + WhatsApp bot.

Slate ships premium AI implementation for Ghanaian SMBs. Brief us on Monday, go live two Mondays later. First five clients at founding pricing.

Message us on WhatsApp → See the studio