Instagram DM is the channel. Pick the script that matches the prospect's loudest pain — bookings, site, or both. Send once, follow up at 72 hours, then move on.
Script A · Bot-led
WhatsApp booking automation
Use for: prospects whose site is OK but bookings are pain · single-branch DM-to-book salons
Good morning [business] 👋 Your page is really lovely.
Quick question — how many bookings still come in through DMs every day?
We build a small WhatsApp system that does the booking work for you. Customer picks a slot, sends MoMo deposit, chair is locked. No more chasing, no-shows go down.
Founding price for my first 5 Ghana clients: 8,000 cedis to set up, 1,800 a month. All in cedis, two weeks delivery.
Want a quick look at a case study? No wahala if not. 🙏
Script B · Site-led
Cinematic website upgrade
Use for: premium brands with brochure-tier sites · Studio 7, Jane'M, SkinPlus, Rabito
Good morning [business] 👋 Your work is really premium.
Quick one — when a new client lands on your website, does it feel like the kind of brand they're booking? Or does the site let the work down a little?
We build cinematic websites for premium Ghanaian salons, spas, and aesthetic clinics. Real photography, editorial design, MoMo + card checkout. The kind of site Booking.com cannot copy.
Founding price for first 5 Ghana clients: 20,000 cedis, one-time, two weeks delivery. All in cedis.
Can I send a quick case study? No wahala if not. 🙏
Script C · Bundle (Sprint)
Both — site + bot
Use for: prospects who need both · multi-branch, brochure site, manual DMs · Niobe, Eya, Hair Senta, Ma'ati, Allure, Marie Noelle's, HB Medical
Good morning [business] 👋 [specific compliment about brand/branches].
Quick one — right now, between the website and the WhatsApp DMs, which one is doing more work for your bookings?
We build both, together, as a Slate Sprint: a cinematic website that closes new clients, and a WhatsApp system that handles the booking with a MoMo deposit so the chair is always locked.
Founding price for first 5 Ghana clients: 25,000 cedis for both, plus 1,800 a month after. All in cedis, two weeks delivery.
Can I send a quick case study? No wahala if not. 🙏
Script D · 72-hour follow-up
If no reply
Send once, then move on · use same DM thread
Good morning [business] 👋 Just circling back on my note from [day].
The case study is here: ghana-ai-services.vercel.app/demo — two minutes will tell you if it makes sense for you.
If not, no wahala. Thanks for the time. 🙏